Online Flower
Auctions & Wholesale

Access live auctions, wholesale buying, and seamless delivery from growers to to florists, supermarkets and other flower retailers across New Zealand.

Become a Buyer

Become a Supplier

Trusted Marketplace

Connecting New Zealand flower Growers to buyers nationwide using reliable sales technology.

Smart Auctions

From wherever you are, “buy now” for a fixed price, or bid live at auction.

Nationwide Reach

We deliver to 90 percent of New Zealand same day, and nationwide within 24 hours.

Dedicated Support

Real people and practical guides to help growers and buyers.

New Zealand's Largest Flower Trader

Supplying the nation with millions of stems every year through our live flower auctions & wholesale network.

Learn How It Works

Buy Now.
Sleep In Tomorrow.

Source fresh flowers from local growers through our integrated auction and wholesale platform. Access real-time product, transparent pricing, and nationwide delivery all in one place.

Fresher. Faster. Fairer.

Clear pricing.
Confident buying.

Take comfort in knowing that you have procured the best price on the day.

Nationwide delivery. Always fresh.

Our logistics network delivers fresh flowers on time anywhere in New Zealand.

Delivery

All your flowers.
One platform.

Preview product and manage orders in one place. Streamline your wholesale sourcing online.

Platform

Auction Calendar

Frequently Asked Questions

General FAQ

Buyer FAQ

Growers FAQ

Let's Connect and Collaborate

Questions or enquiries? Reach out to our team below.

Support office

admin@ufg.co.nz

09 573 2300

UFG Auckland

55 Waiouru Road

Highbrook

Auckland 2013

Operating hours

Monday - Friday 6.00am - 3.00pm
Saturday - Sunday CLOSED

Fresh Updates For Growers And Buyers

Flower Auctions Auckland Wholesale Flowers

The Evolution of the Dutch Auction Clock at UFG

For decades, the heartbeat of flower trading in New Zealand has been the Dutch auction clock once a physical centerpiece hanging proudly on the auction floor. In the early days, buyers would gather in person as the digital clock raced around the wall, prices dropping rapidly until someone struck the button to buy. It was fast, competitive, and a thrilling part of every morning at UFG. Today, that same system has evolved moving from the wall to the cloud . Our modern online au

Connecting Growers and Buyers: UFG's Marketplace Solutions

In today's fast-paced world, connecting growers and buyers is more important than ever. The agricultural landscape is evolving, and with...

Innovative Flower Auctions: UFG Leads the Industry

In the world of floriculture, innovation is key. The flower auction industry has seen significant changes over the years, and one company...

Buy now.
Sleep in tomorrow.

Shop online or in-store at one of our branches.

Connecting Growers.
Empowering Buyers.

From Kaitaia to Bluff, we connect 350 growers to over 600 buyers

Fresher. Faster. Fairer.

We service 90% of NZ same day and 100% within 24 hours.

Online Flower
Auctions & Wholesale

New Zealand's Largest Flower Trader

Buy Now.
Sleep In Tomorrow.