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Grower/Buyer


For Growers

Focusing on the needs and expectations of the flower Growers of our industry.

UFG’s ability to promote, market and distribute flowers and foliage right around the country, gives Growers the confidence that their products can be offered within the right marketplace at the right time, and at best possible price according to demand/auction prices; or to provide ease of access to any other detail associated with our company or the New Zealand flower marketplace.



Experienced Team: Elevating your Business

We are proudly investing in the future of New Zealand Growers through our many different accesses to market via our trained and experienced staff. Our nationwide UFG team service industry requirements of our Growers from Whangarei all the way down to Gore with amazing customer service, experience and dedication to their floral products. We have highly trained and ‘industry experienced’ staff throughout our support office, five Wholesale branches, and two auction houses throughout New Zealand.

Grower Owned Organisation

United Flower Growers Ltd (UFG) is a company formed by the combination of grower-owned companies United Flower Auction Limited, and the flower operational arm of Market Gardeners Limited – creating a truly unique and well structured marketing organization that is totally focused to the needs of the New Zealand Flower Industry.

Grower Benefits

- NZ Owned & Operated

- Industry Focused

- National Footprint

- Varied Access to Market

- Correspond Relevant Data / Information

- Account Management Programs


For Buyers

Focusing on the needs and expectations of the flower Buyers of our industry.

UFG Wholesale is New Zealand’s largest and only national flower wholesale company, with five conveniently located branches – all of which are geared to satisfy your flower needs. As we are an “industry-owned” company, access to a staggering range of product could not be better.



Varied purchasing avenues

UFG can meet all your requirements through our many different means of ordering and securing your products. Buyers can choose to purchase directly from the auction floor via our Auckland or Wellington branches. Also available is our remote ‘Cloud Auction’ system where buyers can log in and purchase from the auction online, anywhere in New Zealand! Our wholesale branches are located in Auckland, Wellington, Christchurch, Dunedin and Invercargill, giving buyers nationwide access to the best quality flowers and foliage that NZ has to offer.

Product Range

You don’t become the biggest flower marketer in the game without having the largest selection of flowers and foliage. We have thousands of trolleys per week moving through each of our sales divisions carrying the best quality product to our Buyers nationwide. Our massive network of UFG Growers means we are the first to receive new and interesting product lines to market. As a major supplier to all retailers and wholesalers our flower stock is not held for long periods. Auction product is delivered fresh in the night before or morning of an auction, while our Wholesale division's receive new product daily. Buyers can guarantee that their purchases will be of fresh first grade product.

Grower Benefits

- NZ Owned & Operated

- Industry Focused

- National Footprint

- Varied Access to Market

- Correspond Relevant Data / Information

- Account Management Programs