How do I register to buy or sell?

Sign up online as a buyer or grower. After approval, you can join live or virtual auctions, view runsheets, and place bids.

What is the online pre-sale function?

The platform lets you browse stock and buy flowers online before auction. It works on any device and connects with our auction and delivery systems.

Who do I contact for help?

Contact our support team through the website for help with registration, platform use, or logistics questions.

What delivery options do you offer?

Courier delivery is available to most areas. Choose your delivery method at checkout or pick up at auction sites.

How are payments and invoices managed?

Invoices are created after each purchase. Buyers pay online, and growers receive payments promptly. All transactions are recorded for your reference.

Can I see available flowers before bidding?

Yes, runsheets with available stock are posted before each auction. Review them online to plan your purchases.

Online Flower
Auctions & Wholesale

Access live auctions, wholesale buying, and seamless delivery from growers to to florists, supermarkets and other flower retailers across New Zealand.

Become a Buyer

Become a Supplier

Trusted Marketplace

Connecting New Zealand flower Growers to buyers nationwide using reliable sales technology.

Smart Auctions

From wherever you are, “buy now” for a fixed price, or bid live at auction.

Nationwide Reach

We deliver to 90 percent of New Zealand same day, and nationwide within 24 hours.

Dedicated Support

Real people and practical guides to help growers and buyers.

New Zealand's Largest Flower Trader

Supplying the nation with millions of stems every year through our live flower auctions & wholesale network.

Learn How It Works

Buy Now.
Sleep In Tomorrow.

Source fresh flowers from local growers through our integrated auction and wholesale platform. Access real-time product, transparent pricing, and nationwide delivery all in one place.

Fresher. Faster. Fairer.

Clear pricing.
Confident buying.

Take comfort in knowing that you have procured the best price on the day.

Nationwide delivery. Always fresh.

Our logistics network delivers fresh flowers on time anywhere in New Zealand.

Delivery

All your flowers.
One platform.

Preview product and manage orders in one place. Streamline your wholesale sourcing online.

Platform

Auction Calendar

Frequently Asked Questions

General FAQ

Buyer FAQ

Growers FAQ

Let's Connect and Collaborate

Questions or enquiries? Reach out to our team below.

Support office

admin@ufg.co.nz

09 573 2300

UFG Auckland

55 Waiouru Road

Highbrook

Auckland 2013

Operating hours

Monday - Friday 6.00am - 3.00pm
Saturday - Sunday CLOSED

Interior of flower auction warehouse filled with fresh blooms ready for sale

Fresh Updates For Growers And Buyers

Christchurch Auction Schedule Update – Waitangi Day

We hope you’ve all had a wonderful break and enjoyed a Kiwi summer. As we head into the new year, we’re looking forward to a refreshed and busy period ahead at UFG. Please note that Waitangi Day will result in a shortened auction week for Christchurch . To assist with planning, the adjusted auction schedule is outlined below. Waitangi Day – February Auction schedule for the week: Monday 2 February – Auction open Wednesday 4 February – Auction open Friday 6 February – Aucti

Auckland Auction Schedule Update – January & February Public Holidays

We hope you’ve all had a wonderful break and enjoyed a Kiwi summer. As we move into the new year, we’re looking forward to a refreshed and busy period ahead at UFG. Please note that the upcoming public holidays will result in shortened auction weeks for Auckland . To help you plan ahead, we’ve outlined the adjusted auction schedules below. Auckland Anniversary – January Auction schedule for the week: Monday 26 January – Auction closed Tuesday 27 January – Auction open Wedne

Wellington Auction Schedule Update – January & February Public Holidays

We hope you’ve all had a wonderful break and enjoyed a true Kiwi summer. As we head into the new year, we’re looking forward to a refreshed and busy period ahead at UFG. Please note that the upcoming public holidays will result in shortened auction weeks for Wellington . To help you plan ahead, we’ve outlined the adjusted auction schedules below. Wellington Anniversary – January Auction schedule for the week: Monday 19 January – Auction closed Tuesday 20 January – Auction o

Buy now.
Sleep in tomorrow.

Shop online or in-store at one of our branches.

Connecting Growers.
Empowering Buyers.

From Kaitaia to Bluff, we connect 350 growers to over 600 buyers

Fresher. Faster. Fairer.

We service 90% of NZ same day and 100% within 24 hours.

Online Flower
Auctions & Wholesale

New Zealand's Largest Flower Trader

Buy Now.
Sleep In Tomorrow.