About Us

A little background on UFG and our team

New Zealand's Largest Flower Marketing Entity

United Flower Growers Ltd (UFG) is a company formed by the combination of grower-owned companies United Flower Auction Limited, and the flower operational arm of Market Gardeners Limited – creating a truly unique and well structured marketing organization that is totally focused to the needs of the New Zealand Flower Industry.

Our mission statement clearly reflects our position in providing support and an on-going and everlasting commitment to the flower industry that will ensure balance; protection of marketing efficiencies and costs structures; and an honest, open and completely transparent means of selling flowers.

As an industry-owned company, our goals and objectives are almost identical to those of our suppliers and customers and we will continue to work as industry partners with all involved in the NZ flower industry.

Chief Executive Officer

PERSONAL MISSION STATEMENT

'To make it easier to bring cut-flower producer and consumer together.'

Support Office Manager

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Group Marketing Manager

PERSONAL MISSION STATEMENT

'To encourage the NZ consumer to buy more flowers through promotional activities and education'

Auction Operations Manager (North)

PERSONAL MISSION STATEMENT

'Focused on bridging the gap between floral demand and production to boost overall flower consumption in New Zealand'

Auction Operations Manager (Central/South)

PERSONAL MISSION STATEMENT

'To ensure the NZ auction system continues to be an economical option for both cut-flower supplier and buyer'

National Wholesale Manager

PERSONAL MISSION STATEMENT

'To continue to provide an ongoing professional and customer service driven approach to the cut-flower industry'

Assistant Wholesale Manager (South Island)

PERSONAL MISSION STATEMENT

'To see the cut-flower category within FMCG become an everyday purchase, just like milk and eggs'