Skip to content

About Us

A little background on UFG and our team

New Zealand's Largest Flower Broker

United Flower Growers Ltd (UFG) is a company formed by the combination of grower-owned companies United Flower Auction Limited, and the flower operational arm of Market Gardeners Limited – creating a truly unique and well structured marketing organization that is totally focused to the needs of the New Zealand Flower Industry.

Our mission statement clearly reflects our position in providing support and an on-going and everlasting commitment to the flower industry that will ensure balance; protection of marketing efficiencies and costs structures; and an honest, open and completely transparent means of selling flowers.

As an industry-owned company, our goals and objectives are almost identical to those of our suppliers and customers and we will continue to work as industry partners with all involved in the NZ flower industry.

peter

Pete Brown

Chief Executive Officer

PERSONAL MISSION STATEMENT

Build industry leading trading technology that seamlessly connects our suppliers to buyers

sarah

Sarah Higgins

Financial Controller

PERSONAL MISSION STATEMENT

To foster financial growth and efficiency, harmonising the interests of growers and buyers for sustained success.

maddie

Maddie Doull

Key Accounts

PERSONAL MISSION STATEMENT

To cultivate loyal relationships throughout the fresh cut flower industry

Jas

Jasmine Wadhera

People & Culture

PERSONAL MISSION STATEMENT

To ensure our work environment upholds the values of fairness, open communication, personal accountability, trust, and mutual respect

1Y4A3388_pp2_2

Wilfred Geerling

Regional Manager

PERSONAL MISSION STATEMENT

To ensure the NZ auction system continues to be an economical option for both cut-flower supplier and buyer

TonyF_UFG_IH_2952_square

Tony Fox

FMCG

PERSONAL MISSION STATEMENT

To continue to provide an ongoing professional and customer service driven approach to the cut-flower industry

LynetteR_UFG_IH_3116_square

Lynnette Rushton

Auckland Auction

PERSONAL MISSION STATEMENT

To make the process of buying and selling flowers via the auction system as efficient as possible with the resources available

megan

Megan Baker

Christchurch Auction

PERSONAL MISSION STATEMENT

To foster and grow relationships with both suppliers and buyers using our constantly evolving flower auction experience

Grim_2020

Grahame Thompson

Wellington Auction

PERSONAL MISSION STATEMENT

To strengthen relationships with industry stakeholders through honesty, integrity and a little bit of humour

Home Buyers & Growers Calendar News Contact Us About Us Resources Account