About Us
A little background on UFG and our team
New Zealand's Largest Flower Broker
United Flower Growers Ltd (UFG) is a company formed by the combination of grower-owned companies United Flower Auction Limited, and the flower operational arm of Market Gardeners Limited – creating a truly unique and well structured marketing organization that is totally focused to the needs of the New Zealand Flower Industry.
Our mission statement clearly reflects our position in providing support and an on-going and everlasting commitment to the flower industry that will ensure balance; protection of marketing efficiencies and costs structures; and an honest, open and completely transparent means of selling flowers.
As an industry-owned company, our goals and objectives are almost identical to those of our suppliers and customers and we will continue to work as industry partners with all involved in the NZ flower industry.
Pete Brown
Chief Executive OfficerPERSONAL MISSION STATEMENT
Build industry leading trading technology that seamlessly connects our suppliers to buyers
Sarah Higgins
Financial ControllerPERSONAL MISSION STATEMENT
To foster financial growth and efficiency, harmonising the interests of growers and buyers for sustained success.
Maddie Doull
Key AccountsPERSONAL MISSION STATEMENT
To cultivate loyal relationships throughout the fresh cut flower industry
Jasmine Wadhera
People & CulturePERSONAL MISSION STATEMENT
To ensure our work environment upholds the values of fairness, open communication, personal accountability, trust, and mutual respect
Wilfred Geerling
Regional ManagerPERSONAL MISSION STATEMENT
To ensure the NZ auction system continues to be an economical option for both cut-flower supplier and buyer
Tony Fox
FMCGPERSONAL MISSION STATEMENT
To continue to provide an ongoing professional and customer service driven approach to the cut-flower industry
Lynnette Rushton
Auckland AuctionPERSONAL MISSION STATEMENT
To make the process of buying and selling flowers via the auction system as efficient as possible with the resources available
Megan Baker
Christchurch AuctionPERSONAL MISSION STATEMENT
To foster and grow relationships with both suppliers and buyers using our constantly evolving flower auction experience
Grahame Thompson
Wellington AuctionPERSONAL MISSION STATEMENT
To strengthen relationships with industry stakeholders through honesty, integrity and a little bit of humour