About Us
A little background on UFG and our team
New Zealand's Largest Flower Broker
United Flower Growers Ltd (UFG) is a company formed by the combination of grower-owned companies United Flower Auction Limited, and the flower operational arm of Market Gardeners Limited – creating a truly unique and well structured marketing organization that is totally focused to the needs of the New Zealand Flower Industry.
Our mission statement clearly reflects our position in providing support and an on-going and everlasting commitment to the flower industry that will ensure balance; protection of marketing efficiencies and costs structures; and an honest, open and completely transparent means of selling flowers.
As an industry-owned company, our goals and objectives are almost identical to those of our suppliers and customers and we will continue to work as industry partners with all involved in the NZ flower industry.
Pete Brown
Chief Executive OfficerPERSONAL MISSION STATEMENT
Build industry leading trading technology that seamlessly connects our suppliers to buyers
Sarah Higgins
Financial ControllerPERSONAL MISSION STATEMENT
To foster financial growth and efficiency, harmonising the interests of growers and buyers for sustained success.
Vijay Laud
HR ManagerPERSONAL MISSION STATEMENT
Fostering a thriving and efficient workplace culture through strategic HR leadership and innovative people solutions
Lynnette Rushton
Auckland AuctionPERSONAL MISSION STATEMENT
To make the process of buying and selling flowers via the auction system as efficient as possible with the resources available
Grahame Thompson
Wellington AuctionPERSONAL MISSION STATEMENT
To strengthen relationships with industry stakeholders through honesty, integrity and a little bit of humour
Simon Hunter
Christchurch AuctionPERSONAL MISSION STATEMENT
Facilitate efficient cut-flower auctions by connecting buyers and suppliers, ensuring quality, and exceptional service
Wilfred Geerling
Regional ManagerPERSONAL MISSION STATEMENT
To ensure the NZ auction system continues to be an economical option for both cut-flower supplier and buyer
Tony Fox
FMCGPERSONAL MISSION STATEMENT
To continue to provide an ongoing professional and customer service driven approach to the cut-flower industry