About Us
United Flower Growers Ltd (UFG) is a company formed by the combination of grower-owned companies United Flower Auction Limited, and the flower operational arm of Market Gardeners Limited – creating a truly unique and well structured marketing organization that is totally focused to the needs of the New Zealand Flower Industry.
Our mission statement clearly reflects our position in providing support and an on-going and everlasting commitment to the flower industry that will ensure balance; protection of marketing efficiencies and costs structures; and an honest, open and completely transparent means of selling flowers.
As an industry-owned company, our goals and objectives are almost identical to those of our suppliers and customers and we will continue to work as industry partners with all involved in the NZ flower industry.
BRUCE O'BRIEN
PERSONAL MISSION STATEMENT
'To sell more flowers!'
TONY HAYES
PERSONAL MISSION STATEMENT
'To make it easier to bring cut-flower producer and consumer together.'
SENA SALAVEA
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REBECCA JONES
PERSONAL MISSION STATEMENT
'To encourage the NZ consumer to buy more flowers through promotional activities and education'
ABDUL RAHMAN
PERSONAL MISSION STATEMENT
'Focused on bridging the gap between floral demand and production to boost overall flower consumption in New Zealand'
WILFRED GEERLING
PERSONAL MISSION STATEMENT
'To ensure the NZ auction system continues to be an economical option for both cut-flower supplier and buyer'
TONY FOX
PERSONAL MISSION STATEMENT
'To continue to provide an ongoing professional and customer service driven approach to the cut-flower industry'
ALI VAN GROEN
PERSONAL MISSION STATEMENT
'To see the cut-flower category within FMCG become an everyday purchase, just like milk and eggs'
SYD HANSEN
PERSONAL MISSION STATEMENT
'To instill passion and pride for our industry across all sectors who work within it.'